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Gamers across Asia are struggling to find the RTX 4090 in stores as the Nvidia-made graphic card becomes a hot commodity in Hong Kong and China (Source photos by Lauly Li and Reuters) 
Business Spotlight

Nvidia chip prices soar in Asia on U.S. curbs and AI boom

Gamers feel the pinch as graphics cards become targets of latest export controls

PAK YIU, LAULY LI, CHENG TING-FANG, LIEN HOANG, DYLAN LOH and KIM JAEWON, Nikkei staff writers | Hong Kong

HONG KONG/TAIPEI -- In the depths of Taiwan's largest electronics market, Guanghua Digital Plaza, purchasing agents dashed from one store to another last October, sweeping Nvidia's RTX 4090 graphics cards onto flatbed trolleys and leaving shelves empty of the premium chips.

The buyers unzipped fanny packs filled with wads of cash and paid millions of New Taiwan dollars for the goods, retailers who spoke to Nikkei Asia recalled.

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