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Startups

ASEAN startups pay more for sales jobs to chase cash, study finds

Early-stage companies prioritize nontech roles amid less access to funding

Within Southeast Asia, the Singapore market is faring better than Indonesia and Vietnam, according to the staffing platform Glints, with salaries still growing.   © Reuters

SINGAPORE -- Southeast Asian startups' salaries for new hires in business development and sales have risen by as much as 20%, according to an annual report published Thursday, reflecting young companies' urgent need to generate cash amid a tougher funding environment. 

Average salaries for business development and sales increased more than those for four other key roles-- engineering, marketing, data and product development -- in 2023, up by an average of 2% from a year earlier, according to the Singapore-based staffing platform Glints and the venture capital firm Monk's Hill Ventures. 

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